Publication

Working papers and research in entrepreneurship, institutional theory, and consumer economies.

All papers are publicly accessible and may be cited with attribution.

Working Papers — Core Theory

Fast-Advancing Societies: Redefining Entrepreneurship Beyond Emerging Markets (2026)

Author: Mohit Shrotriya
Type: SSRN Working Paper
Status: Publicly Available

A field-defining conceptual framework explaining why the “emerging markets” category is analytically obsolete and how entrepreneurship must be re-theorized in environments characterized by institutional asynchrony, rapid social change, and informal coordination mechanisms.

Links:
[Download PDF]
[View on SSRN]
[Google Scholar]

Consumer Capital Formation in Fast-Advancing Societies (2026)

Author: Mohit Shrotriya
Type: SSRN Working Paper
Status: Publicly Available

Develops Consumer Capital as a distinct form of economic capital composed of trust, identity alignment, aesthetic signaling, and informal legitimacy. Extends the Fast-Advancing Societies framework through formalized coordination mechanisms.

Links:
[Download PDF]
[View on SSRN]
[Google Scholar]

Strategy & Outcome Frameworks

Why Ventures Scale, Stall, or Collapse in Fast-Advancing Societies (2026)

Author: Mohit Shrotriya
Type: SSRN Working Paper
Status: Publicly Available

A predictive framework identifying structural mechanisms that determine venture outcomes under conditions of rapid imitation, fragile moats, cultural constraint, and legitimacy–capital mismatch.

Links:
[Download PDF]
[View on SSRN]
[Google Scholar]

Supporting Strategy & Market Logic Papers

These papers extend and support the predictive framework:

Why “Emerging Markets” Is an Obsolete Economic Category
An analytical extension clarifying why legacy classifications fail to explain entrepreneurial coordination and scaling behavior.

Culture-Driven Entrepreneurship and Venture Outcomes
An examination of how cultural alignment and informal legitimacy shape venture trajectories over time.

Why Premium Strategies Fail in Culture-Dense Markets
A study of strategic failure caused by misaligned signaling and legitimacy assumptions, despite strong operational fundamentals.

Supporting Research Extensions

Why “Emerging Markets” Is an Obsolete Economic Category (2026)

Author: Mohit Shrotriya
Type: Short Research Paper

Analytical clarification of legacy market classifications and their limitations in explaining entrepreneurial coordination and scaling dynamics.Links:
[Download PDF]

Culture-Driven Entrepreneurship and Venture Outcomes (2026)

Author: Mohit Shrotriya
Type: Research Extension

Examines how cultural alignment and informal legitimacy shape venture trajectories across fast-advancing societies.

Links:
[Download PDF]

Why Premium Strategies Fail in Culture-Dense Markets (2026)

Author: Mohit Shrotriya
Type: Research Extension

Explores strategic failure caused by signaling misalignment and legitimacy gaps despite strong operational fundamentals.

Links:
[Download PDF]

Short Research Papers (Focused Mechanisms)

Short papers (6–10 pages) designed to deepen and clarify mechanisms established in the core frameworks.

Representative topics include:

• Trust as Informal Regulation
• Symbolic Value and Market Legitimacy
• Cultural Risk in Global Expansion
• Identity-Driven Consumption Patterns

(Each item links to its dedicated page and PDF.)